CRM Analytics

IN THIS ARTICLE

1. Using CRM Analytics
2. The Widgets
2.1 The Quick Numbers Widgets
2.2 The Performance- and Devices charts
2.3 View Engagement and other statistics

1. Using CRM Analytics

If you are a Storyteq client that uses our CRM Solution, the Storyteq Platform allows you to track and analyze the progress of your CRM Campaign through the CRM Analytics page. This page provides you a number of graphical widgets, giving you and idea of how your campaign is performing. By default the date range of the visible data is the last 7 days. Use the datepicker in the top-right corner to change the date range.

2. The Widgets

2.1 The Quick Numbers Widgets

The widgets at the start of your page show you how your campaign is performing through it's funnel. It follows the following stages:

  • Videos Created
    The number of videos that have been created by the Storyteq Platform (Note: Before being embedded).
  • Embeds
    The number of created videos that have been embedded on the landingpage of this campaign.
  • Views
    The number of times an embedded video has started playing (Note: this includes multiple plays per viewer).
  • Completes
    The number of embedded videos that have been watched until the end of the video.

2.2 The Performance- and Devices charts

Below the quick numbers you will find a graph, setting out these numbers over time (your set date-range). Use the legend to toggle the KPI's. The chart enables you to get an idea of how your campaign is performing over time, and where big changes have occurred in your audiences viewing behaviour.

To the right of the performance chart you will find the Devices doughnut chart. This graph shows you on what type of devices your videos are being watched.

2.3 View Engagement and other statistics

As final analytics, the platform shows you a graph that takes you through the viewer's engagement. This graph allows you to track the engagement of your created videos. This can help identify where viewers drop off, or which parts see the most replays. If parts get watched more than once, engagement will be higher than 100 percent.

To the right are a few different numbers, giving you an idea how the video is watched. The following KPI's are listed:

  • Unique Videos Played
    The number of unique videos that have been viewed one or more times.
  • Completion Rate
    The percentage of watched videos that have been viewed until the end.
  • Average Time Watched
    The average time that a user has spent on watching the video created for him or her.
  • Total Time Watched
    The total time that your video content has been watched, in Hours : Minutes : Seconds

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