Storyteq always strives to get the best out of a moment of contact. In an e-mail flow, there are a number of buttons that can be turned to optimize it.
- Open rate
Optimizing the subject line to maximize reach
Optimizing the email content and design
Optimizing the landing page content and design (this is discussed in a separate article)
IN THIS ARTICLE
The subject line is the first moment in an email flow where you come into contact with your recipients. This is, therefore, a very important step. There's a lot to gain by optimizing subject lines as it widens the top of the funnel.
The e-mail template is the next important step to get the recipient on the landing page. After all, the choice to play the video is made in the e-mail template.